Dunelm Launches 2025 ‘Dunelm Protect’ Behavioural Safety Campaign

Dunelm has unveiled its 2025 iteration of the ‘Dunelm Protect’ behavioural safety campaign, officially launched in January this year. Building on the foundation established since the original campaign’s inception in 2021, the new initiative reinforces the company’s commitment to creating safer working environments across the business.

The campaign, under the banner “Protect Yourself, Protect Your Team, Protect EVERYONE”, aims to embed a culture that not only challenges unsafe behaviours but also actively celebrates positive safety practices. Recent figures highlight a significant upward trend – with positive intervention submissions increasing by 153% compared to 2022 and a further 9% rise on 2023’s figures. These achievements underscore Dunelm’s whole-company approach to safety and its drive to continually enhance the workplace culture.

Paul McMann, Operations Director and a key proponent of the campaign, stated: “Our journey towards a safer working environment is ongoing. With Dunelm Protect, we are not just ticking boxes but truly transforming how safety is integrated into every facet of our business.”

For more details on how to get involved, employees are invited to visit the campaign’s online portal at https://forms.office.com/e/xJMpca6gug .